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Too many people believe that if they keep their heads down and work hard, they’ll be recognized on the merits of their work. But that’s simply not true anymore. “Safe” jobs disappear daily, and the clamor of everyday life drowns out ordinary contributions. To make a name for yourself, to create true job security, and to make a difference in the world, you have to share your unique perspective and inspire others to take action. But in a noisy world where it seems everything’s been said—and shouted from the rooftops—how can your ideas stand out?
Fortunately, you don’t have to be a genius or a worldwide superstar to make an impact. Drawing on interviews with more than fifty thought leaders in fields ranging from business to genomics to urban planning, Dorie Clark shows how these masters achieved success and how anyone—with hard work—can do the same. Whether it’s learning to ask the right questions, developing and building on an expert niche, or combining disparate fields to get a new perspective, Clark outlines ways to develop the ideas that set you apart.
Of course, having a breakthrough insight is only half the battle. If you really want to share your ideas, you have to find a way to build an audience, communicate your message, and inspire others to embrace your vision. Starting small is fine; Clark provides a step-by-step guide to help you leverage your existing networks, attract new people to your cause, and, ultimately, build a community around your ideas.
Featuring vivid examples based on interviews with influencers such as Seth Godin, David Allen, and Daniel Pink, Clark shows you how to break through and ensure that your ideas get noticed. Becoming a thought leader in your company or in your profession is the ultimate career insurance. But—even more important—it’s also a chance to change the world for the better. Whatever your cause, perspective, or point of view, the world can’t afford for the best ideas to remain buried inside you. Whether it’s how to improve the educational system or how to make your company more efficient, your ideas matter. The world needs your insights, and it’s time to be bold.
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Creators
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Publisher
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Release date
April 21, 2015 -
Formats
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Kindle Book
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OverDrive Read
- ISBN: 9780698170483
- File size: 524 KB
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EPUB ebook
- ISBN: 9780698170483
- File size: 524 KB
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Languages
- English
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Reviews
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March 15, 2015
With all the noise in social media and the 24/7 connected world, it can be challenging to create a presence and a unique voice. Marketing strategy consultant Clark (Reinventing You) provides inspiration as well as practical tips on how to accomplish this task and how to become an established thought leader in any field. Using plenty of examples, the author covers the three main steps, one for each part of the book. Part 1 focuses on how to choose and differentiate an area of expertise, while Part 2 looks at how to build a following and create a sense of community around your ideas. The third and shortest section of the book is all about putting these ideas into action. Each chapter is fairly brief and focused. In addition to the examples provided throughout, Clark also includes questions that push readers to put these ideas into action in their own lives. VERDICT For those just starting a career or trying to reinvent themselves, this book is a great choice. The ideas presented are practical ways of establishing your brand and your influence as an expert.--Elizabeth Nelson, McHenry Cty. Coll. Lib., Crystal Lake, IL
Copyright 2015 Library Journal, LLC Used with permission.
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April 1, 2015
Thought leadership is probably one of the most misunderstood and overused phrases in business, whether in or out of the consulting industry. Yet no one quite understands how to create, develop, and nurture itor how to monetize the breakthrough idea(s). Consultant and author Clark (Reinventing You, 2010), having identified and implemented her own expertise as a strategic marketer, tackles the topic as a process, explaining, step by step, how to recognize your own value, cultivate expertise, and put yourself out there. By examining and interviewing both well-known and nearly famous entrepreneurial thought leaders, from Seth Godin and Dan Pink to Paco Underhill and Peter Shankman, Clark adds immense credibility to her methodology and heightens the reader's interest. In each chapter, after detailing what's needed, she then poses a series of questions intended to prompt some careful thinkingand a eureka! These days, as she says, it's no longer optional to develop and promote your expertise; this provides an almost painless way to uncover and build your brand. (Reprinted with permission of Booklist, copyright 2015, American Library Association.)
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