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The Upside of Turbulence

Seizing Opportunity in an Uncertain World

Audiobook (Includes supplementary content)
1 of 1 copy available
1 of 1 copy available

Traditionally, leadership has been equated with vision. We look to leaders in business and government to have the genius to know the future and lead the rest of us to where that vision becomes a reality. We look for goals to beckon us and rely on strategic plans to guide us, all the while knowing how unreliable and unpredictable the future might be. Emerging realities (the financial crisis of 2008, the rise and fall of oil prices, the creative destruction of the Internet, for instance) often distort and destroy established maps. How do we plan when plans become irrelevant?

Through his celebrated career as a professor of business and a medicine man to companies big and small, Donald Sull has studied how best to reconcile this paradox. The essence of leadership, in the deep logic that underpins this book, relies on a leader's flexible tenacity to plot a course that can withstand and even be propelled by the complexity and dynamism that the modern business terrain contains.

Based on a decade of research, historical case studies, and intensive work with established enterprises and start-ups, this book lays out the fundamental logic of opportunity and provides a series of practical steps to translate insight into action.

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    • AudioFile Magazine
      Along with lucid writing, the genius in this compelling business book is the way the author varies his material--big ideas alternate with concise case studies, and traditional management practices alternate with the agile leadership model required by today's chaotic markets. When organizations are stressed by change, Sull says, they should guard against the compulsions to do more of what's always been done and to think what's always been thought. The message is accessible even though it's filled with sophisticated ideas on governance, leadership, and business strategy. The familiar examples of corporate winners and losers are riveting. Loren Lester's alert, nuanced reading is a treat to hear. His performance, consistent and flawless in every regard, helps make this one of the most enlightening audios available on organizational strategy. T.W. (c) AudioFile 2010, Portland, Maine
    • Publisher's Weekly

      July 6, 2009
      Sull (Why Good Companies Go Bad
      ), professor at the London Business School, inveighs against the business world's terror of change and habitual response of accelerating activities that have worked in the past, a dynamic he terms “active inertia.” Sull demonstrates how turbulence—his term for rapid and unpredictable changes that influence a firm's ability to create value—provides opportunity for growth (his odd analogy describes how Italians originally thought tomatoes were poisonous; only when they were willing to experiment did they discover the root of their distinctive cuisine). Noting the “exceptionally turbulent” times we live in, Sull offers practical suggestions (and work sheets) to enhance a company's agility and ability to improvise. “Our theories about the future,” he reminds us, “remain subject to revision or rejection in light of new knowledge that might arise in the future. All our theories will let us down; we just don't yet know how or when.” With success stories from such companies as Microsoft and Carnival Cruise Lines, much of the information within is sound, but the lofty tone might make this a tough sell in an already shell-shocked marketplace.

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  • English

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