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Money, Taste, and Wine

It's Complicated!

ebook
1 of 1 copy available
1 of 1 copy available
"It's complicated!" That's a simple way to describe the sort of relationship that seemingly defies simple explanations. Like a love triangle, money, taste, and wine are caught in a complicated relationship affecting every aspect of the wine industry and wine enthusiast experience. As wine economist and best-selling author Mike Veseth peels back the layers of the money-taste-wine story, he discovers the wine buyer's biggest mistake (which is to confuse money and taste) and learns how to avoid it, sips and swirls dump bucket wines and Treasure Island wines, and toasts anything but Champagne. He bulks up with big-bag, big-box wines and realizes that sometimes the best wine is really a beer. Along the way he questions wine's identity crisis, looks down his nose at wine snobs and cheese bores, follows the money, surveys the restaurant war battleground, and imagines wines that even money cannot buy before concluding that money, taste, and wine might have a complicated relationship but sometimes they have the power to change the world. His engaging and enlightening book will surprise, inform, inspire, and delight anyone with an interest in wine—or complicated relationships.
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    • Publisher's Weekly

      September 28, 2015
      There's nothing complicated about wine guru Veseth's overly simplistic and dull book. His goal is to counter the idea that higher-priced wine is of better quality and flavor. He offers advice about finding the wine that tastes best to you at the right price, while at the same time offering instruction in the many facets of the wine industry and its hidden secrets. After setting up the "trilemma"âhis word for this less than complicated issueâof money, taste, and wine, Veseth makes a suggestion that anyone who buys wine or beer or whiskey already practices: to know one's own tastes, which will make it easier to select a satisfactory wine in a given price range. Veseth does helpfully sort out the varieties of wines and their packaging, debunking the myth that boxed wines are inherently less worth drinking than more expensively priced bottled wines. But the simplicity of the lesson undermines the need for a guide such as this.

    • Booklist

      August 1, 2015
      The more it costs, the better the wine. That is the most common mistake made by wine buyers, according to Veseth, author of Wine Wars (2011) and blogger for Wine Economist. Veseth brings his love of wine and knowledge of economics to bear in this thoroughly enjoyable examination of how to satisfy the wine palate and the wallet. Perceptions of wine come from context and expectation, such as the occasion and the location. Palates are confused by labels, fancy wine-tasting venues, even placement on the store shelf. Veseth details the economics of winemaking as well as the psychology behind the wine market from the perspectives of the winemakers, the wine consumers, and investors and the connection between perceptions of quality and price. Drawing cultural references from movies and books, he debunks wine snobbery and offers advice on choosing based on personal tastes and finding treasures in wine stores, supermarkets, and big-box retailers. This is a humorous, engaging, and commonsense look at the tricky triangulation between money, taste, and wine.(Reprinted with permission of Booklist, copyright 2015, American Library Association.)

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  • Kindle Book
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Languages

  • English

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